Challenges and Opportunities of Predictable Revenue Growth in 2020

By Josh Baez, Client Engagement Manager at Heinz Marketing
The following blog post was written based on new research from Heinz Marketing and 6Sense. Click here to access the full research report.
Every company strives to not only grow revenue, but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. But even if your company failed to meet its revenue goals last year, you’re not alone—
Our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.
Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, tool sets, dashboards, and strategies, but what’s often lost is arguably the most important part of any go-to-market plan: the customer experience.
A buyer’s experience with your brand spans from their first