I used to do it.
I would get to the office extra early and I’d start dialing before 8AM.
I wanted to become a rock star sales dude and I was mentored by my boss that the trick was to call CIOs (Chief Information Officers) early in the morning.
At that time of day, the stressed out CIO would be in the office but his assistant would still be fighting their way through the New York subway.
Ingenious!
I did not get that many CIOs on the phone. I guess some of them were stuck in the subway too.
When I did get a “live one’ they were usually pretty pissed off to hear from me. I guess they were stressed out. I think another problem was I really had no particular reason to ask them for a meeting, which is what I was doing.
My value proposition at that point had evolved from “we have some
