BUYERS REVEAL HOW TO SELL TO THEM VIRTUALLY

Last week, we interviewed two buyers to uncover their expectations of how to effectively sell to them virtually.
The buyers we interviewed were:
Susan Ryan – LBM Millwork Buyer – Home Hardware.  Susan has more than 20+ years of buying experience and currently works with more than 80 strategic vendors across Canada.
Scott Prygiel – Senior Buyer – Petsmart. Scott holds more than 15 years of buying experience in both the pet food and grocery sectors.
While both Buyers had their own preferences, they did share some common expectations for having productive virtual meetings with Sales Professionals:
Be technically savvy to manage different virtual platforms
Some Buyers have a preferred virtual platform – get familiar with the most common ones to avoid fumbling while on the call
Be more prepared than ever!
Test your technology in advance and prepare a PowerPoint presentation with an agenda & structured outline for great dialogue. Both buyers prefer you to share your