Buyers Don’t Have To Take Your Call

By Tibor Shanto
Truer words were never said, right, but that does not stop the tears for those who live it every day and struggle to engage with enough opportunities to drive their pipeline and results.  But whether you are struggling to connect with your targets or you are acing your way to President’s Club, you have to accept that Buyers Do Not Have To Take Your Call, before you leave your house in the morning.  Doesn’t matter how great your product is, how much shit your manager fills your head with, if this is not the rock-solid foundation of your prospecting reality, you’re beat before you “get in the car.”
This is not a negative, think of it as the most solid starting point, you cannot go any lower, it is not the end as many think, it is the beginning.  Yes, it is all uphill, I am no fool, but I