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Build community & engagement into your virtual event: 7 ideas being tested right now

Matt Heinz - 9 April 2020

The proliferation of virtual events right now is staggering.  There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.
This is, of course, tricky.  Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom.  Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now.
Below is a list of strategies and tactics many companies are trying.  And as with a lot of real-time pivots happening across marketing and sales teams right now, I expect some of these to be successful and stick around much longer

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