While “Account-Based” is all the rage, few technologies are available to support such a strategy.
The Big Willow identifies targeted B2B opportunities with detailed intent data. The Big Willow does this by tracking 500 million devices daily across 100,000+ web publishers to build analytics showing the company accounts, people and their locations and their research and engagement behavior. The data provides a powerful account-based profile that shows how buying committee stakeholders are individually engaging and researching information. This engagement often comes in waves which helps identify different stages that opportunities are in. Marketers and sales team can segment this data for highly targeted campaigns.
The Big Willow helps clients like SAP, Nokia, VMware, Commvault and others find deals that are not in CRM but should be, and to accelerate deals that are in CRM but missing context like buying stage. Intent-based platforms are increasingly valuable for B2B marketing organizations that focus on account-based strategies. The Big
