Book Review – Sales Differentiation – by Lee B. Salz

With so many options of items and services to purchase it is no wonder that buyers simply freeze sometimes and don’t make a buying decision.
What’s the same, and what’s different about the companies’ services you are comparing?
It seems as plain as day – a buyer needs to understand your service (or product) as compared to others and how any of the options will help the buyer. It’s so not about the seller.