• Skip to main content

Top Sales World - inspiring the global sales community

  • Home
  • About
  • The Top 50
    • Top 50 Sales Blogs 2020
    • Top 50 Sales Books 2020
    • Top 50 Keynote Speakers 2020
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Contact Us

Book Review – Eat Their Lunch

Lori Richardson - 5 November 2018

The subtitle says only part of what this new book is about: “Winning Customers Away from your Competition”. For me as someone who reads nearly every new book on professional, B2B selling I felt Anthony under-promoted the huge issue of KEEPING clients. It is an issue of mammoth proportion, and one I grappled with when I sold products and services that could be easily cancelled (SaaS software, for example) or that were in a competitive industry.
The best part of this book is three things:

© Copyright 2010 - 2021 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative