Best Practices for Testing Marketing Emails

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing
Even with Halloween approaching, few things are scarier than realizing that marketing email you sent just went out with a huge mistake in it.
Maybe it was a spelling error. Or a broken link. Or maybe it had the wrong subject line (yikes!). Whatever it may be, these things happen. They happen because we’re human. And sometimes we miss things.
That being said, there are things we can do to help eliminate some of the errors that might slip through the cracks. Here’s a list of best practices for testing marketing emails, as you gear up to send out your next batch:
Do the first pass (or few passes) yourself. This might sound incredibly obvious, but if you’re building out the emails, make sure you do a thorough review yourself! When we get caught up in the rush, it’s easy to get lazy and send that