Best Practices for Better Sales Outreach

By Brenna Lofquist, Marketing Consultant for Heinz Marketing
This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “10 best practices for better cold calling”.
I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.
In the original blog post, Matt gives some great best practices on cold calling specifically but, I am going to dive into email as well. All of Matt’s tips are still applicable but there’s probably some sprucing up to do given the post was written in 2011.
You might be thinking, she’s a marketer, she doesn’t know anything about sales. While I have never been in a sales role and am no expert, as previously mentioned, I have the opportunity to