Video is fast becoming a salesperson’s secret weapon in the battle for attention of today’s busy buyers. Whether it’s recorded videos for prospecting or a webcam for a remote meeting, using video in sales can help you quickly establish a personal connection, stand out from the competition, and close more deals. (see below) So what in the world is holding you back from being a Video Sales Superstar?
Research by Gong.io found that closed deals involved webcams being used 41% more often than lost deals.
For many salespeople, it’s the discomfort – or downright terror – of being on camera. I get it. Speaking to a camera is an unnatural act. But here’s a secret: many of those same actors that appear so natural and confident on film had to work to overcome their fear of the camera and master some specific techniques. And if they can learn how, so can a smart