B2B Selling to a Millennial Stakeholder

By Kira Jerome, Marketing Intern at Heinz Marketing
There is a generational shift happening within buying committees. Millennials are taking the reigns as decision makers, influencers and project managers. Sure, we all saw it coming eventually—every generation grows up and moves into bigger roles with more influence and responsibility. The question is, are B2B sellers making the necessary changes in their approach in order to find success when it comes to engaging a millennial stakeholder or buying committee?
The following points will provide a bit of guidance and insight as companies consider their approach to marketing, selling, and engaging millennial buyers as this generational shift continues.
Some important things to know about millennials…
They do a large amount of individual research before getting in contact with a salesperson. With so many unbiased tools and research options at their fingertips, talking to a company representative before using these tools seems like putting the cart before