B2B Reads: Value Messaging, Sales Calls, and Event Engagement

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Five Steps to Improve Your Value Messaging Approach
Value messaging is the glue that allows you to align your content and training services to each other and the customer’s path to ensure consistency and effectiveness. Thanks for the tips, Tamara Schenk.
What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
A great look at some different welcome email tactics. Thank for your insight, Kaleigh Moore.
Why Professional Evolution requires more than Tech Tools
Professional evolution weighs technology advances against critical thinking skills. Great article, Babette Ten Haken.
Master Zapier and Automate the Tedious Repetitive Activities in Your Business
Making the decision