B2B Reads: Transparency, Momentum, and Dr. Seuss

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
4 Ways to Build Transparency as a Leader
Some helpful tips to be a more transparent leader and build business success. Thanks, Tammy Perkins.
Never Respond To An RFP That You Didn’t Write!
Maybe you shouldn’t be spending your time chasing RFPs. Thanks for your insight, David Brock.
Sales Leadership is About Creating Momentum
Don’t let your momentum slow or you might get stuck at an icy stop sign. Great article, Mark Hunter.
The Optimal Sales Cadence: Frequency and Duration Benchmarks
How many times should salespeople be contacting prospects? A great look at optimal sales cadence. Thanks, Ayaz Nanji.
Sales Process: Stick to the Path or Go Your Own Way?
A great look at whether