B2B Reads: The Servant Sales Person, Gorilla Marketing, and an ABM Workout Plan

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Servant Sales Person
You don’t have to be slaves to your managers and companies to be servant sales person. Thanks for the read, David Brock.
What’s Your Strategy for Building Trust with Prospective Customers?
People tend to buy from people they like and trust. Building trust is an important skill to be worked on when it comes to your customers. Thanks for the tips, Chip Reichhard.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
Every web page should have a distinct purpose, speak to your buyer, and be optimized for search in a high performing lead gen website. Is you’re accomplishing this? Great article via Act-On Software.
Account-Based Gorilla Marketing: How