B2B Reads: The Cost of Free, Making Excuses, and Marketing Sauerkraut

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
When Sales and Marketing Aren’t Aligned, Both Suffer
Marketing and sales departments often set their strategies and goals separately from each other. This shouldn’t be the case! Great article via Harvard Business Review.
Being Overcommitted is a Sign of Being Uncommitted to Your Goals
Make sure you’re getting your priorities straight when it comes to your calendar and your business. Thanks for your insight, Anthony Iannarino.
4 Secrets of Great Storytellers
By now we know that storytelling is essential in marketing. Here are some of the secrets for nailing your storytelling. Thanks, Stephanie Stahl.
New Data Shows How Relationships and the Need to be Liked Impact Sales Performance
Some interesting info on some