B2B Reads: Thanksgiving Marketing, Perfection, and Chaotic Buying

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Five aspects of Thanksgiving brought to life thanks to the power of corporate marketing schemes
A look at how marketing and lobbying built Thanksgiving traditions. Thanks for the article, Ernie Smith.
Busy is a Four-Letter Word
Why the term ‘busy’ should be removed from our vocabulary. Thanks for your thoughts, Kevin Eikenberry.
5 Ways Your Event Marketing Efforts Can Help You Attract More Leads
Sometimes ads, emails and other digital marketing practices just aren’t enough. Thanks for your insight, Helen Veyna.
Perfection Is Too Slow
You can’t always wait for perfection, there’s simply not enough time. Great read via Anthony Iannarino.
How Marketers Can Generate Their Own First-Party Intent Data
Are you familiar with intent