B2B Reads: Texting, Girl Scout Cookies, and Negative Feedback

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Explain Content Marketing to Anyone [Fresh Examples]
Explaining content marketing is a never-ending challenge. Here are some fresh tips on the subject. Thanks, Michelle Linn.
Four Effective Techniques for Working With B2B Influencers
A look into B2B influencers and how to best incorporate them into your business. Thanks for the techniques, Tom Whatley.
5 Things Every New Sales Leader Should Know (But Probably Won’t Be Told)
New to sales leadership? Check out these thigs you need to know. Thanks, Scott Leese.
The New Customer Journey Maze: 5 Implications For Marketers
What the new customer journey maze means for marketers. Thanks for your insight, Kimberly Whitler.
Why You Need to Displace Your Competitors
There’s a