B2B Reads: Summer Reads, Word of Mouth, and Live Video

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Sad Tyranny of an Inbound-Only Approach to Winning Clients
Inbound marketing is important, but it is ancillary to an effective outbound approach. Thanks for your thoughts, Anthony Iannarino.
10 Best Summer Reads for B2B Professionals
Some awesome books to check out for your summer reading list. Thanks for your recommendations, Brandon Redlinger.
SEO vs. PPC: When to Optimize and When to Pay for Traffic
A great explanation of SEO vs. PPC to help you decide which is better for your business. Thanks, Corinne McGinley.
4 Actionable Tips to Enhance Your Email Development Process
How to improve your overall email development process and ace your email marketing strategy. Thanks for the tips, Kevin