B2B Reads: Subject Lines, Prospecting Habit, and the Cost of Losing Creativity

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Subject Lines That Will Make Your Open Rates Sing
Email continues to be an effective marketing tactic, but you have to get your audience’s attention first. Great article, Helen Veyna.
How to Build the Prospecting Habit
Do you have the prospecting habit? Thanks for the pointers, Anthony Iannarino.
Can You Prove The Business Impact Of Better Design?
Great video on how you can prove the business impact of better design. Thanks, Gina Bhawalkar.
Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.
Gated content has been the go-to lead gen strategy for too long. Thanks for your