B2B Reads: Stronger Value Propositions, Bulletproof Sales Forecasting, Tripling Your Productivity and More!

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Michael Mayday explains just how B2B content consumption habits have changed and the research bears this out.  Read all about it (thanks for the mentions too): How Newsroom Models Boost B2B Content Consumption. 
The 5 Things Salespeople Need to Build Their Personal Brand.  Building a personal brand isn’t about catering to your sales ego. It’s about creating meaningful, trustworthy connections with your prospective buyers that foster a long, healthy relationship with your company moving forward. Well said, Brittni Kinney.
As David Brock will tell you,Our Customers Are Voting With Their Time.  Go get your customers’ votes! You will set yourself apart from everyone else.
Better B2B Video: 6 Key Tips.Good