B2B Reads: Stereotypes, Lead Nurturing, and Axe Throwing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Forget What You Think You Know About Content Marketing: B-to-B CMO Spotlight
Over the top content just doesn’t cut it anymore. Thanks for your thoughts, Drew Neisser.
Do You Think Stereotypes and Personas Are Synonymous?
A look at the difference between stereotypes and personas. Thanks for the clarification, Ann Gynn.
3 Challenges Facing Sales Enablement Professionals
Some of the biggest challenges for sales enablement professionals when it comes to selecting a solution. Great article, Carson Conant.
Lead by responding
Leadership is about being willing to make hard calls, but it’s also about returning them. Thanks for your insight, Steve McKee.
Lead Nurturing: 5 Useful Tactics to Get More Opportunities
Lead nurturing can be easier said