B2B Reads: Social Media Addiction, Text-based Marketing, and Handshakes

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Stop Trying To Get Every Customer To Love You
You really don’t have to get every customer to love you. Focus on the ones that matter. Thanks for the advice, Ryan Hart.
In Praise Of Boring Sales Organizations
Sometimes, in business, boring can be a good thing. Thanks for your thoughts, David Brock.
5 Skills Marketers Will Need to Succeed
Some skills you might need to survive the coming changes in marketing in 2019. Great article, David Gutelius.
The Marketer’s Ultimate Guide to LinkedIn Native Video
Have you considered adding LinkedIn Native Videos to your 2018 and 2019 marketing plans? If not, why not? Some helpful advice from Nathan Isaacs.
Breaking the Addiction to