B2B Reads: Sales Success “Levers”, Specificity, and KPIs

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Winning a customer is only the first step of the journey to customer lifetime value. Great insight, thanks Ardath Albee.
How to Create Unified Content That Works in Diverse Global Markets [Examples]
You have to keep your content on brand without being too rigidly consistent. Great article, Marcia Riefer Johnston.
How to Keep Competitors Out of Your Best Clients
Don’t become complacent with your clients or you just might lose them. Thanks for your insight, Jill Konrath.
Wanting Your Yes More Than They Want Their No
You’ve got to start with the right mindset when