B2B Reads: Retention, Customer Centricity, and Shakespeare

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
7 Customer Retention Predictions For 2020
Next year retention is set to be a top priority. Here’s an idea of what we’re expecting. Thanks for your predictions, Guy Marion.
Why integrating search and social is smart marketing strategy
Despite the benefits of integrating social and search capabilities, there are still some obstacles that stand in the way. Thanks for your insight, Kieley Taylor.
Customer centricity: What is it really and how do you get it?
A closer look into what customer centricity really is and how you develop it. Great article, Denise Lee Yohn.
How to transform a chore from burden to benefit
Some great advice on making the most out of  your