B2B Reads: Referral Programs, Market Narratives, and Disruption

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How CMOs Are Identifying Shifting Customer Needs
With customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently. Here’s a look at why it’s difficult to identify customer needs right now. Thanks, Barb Powers.
This Is What Your Referral Program Is Missing
Do you know your referral gap quotient? Great read and infographic on what you might be missing. Thanks for your insight, Joanne Black.
What Market Narrative Are You Shaping To Help Your Customers?
A look at taking these times to create new opportunity and a lead a new narrative. Thanks for your thoughts, David Brock.
Trust is Not Negotiable
The importance of trust