B2B Reads: Rebranding, Playbooks, and Non-Prospects

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Would You Encourage Your Children to Pursue Sales?
If not, what does that say about the state of sales ethics? Thanks for your insight, Joanne Black.
Prospecting is Not About Selling
How to increase your chances at getting a response you want. Prospecting is about selling the next step. Great article, John Barrows.
Start with the Heart: 4 Tips for Increasing Empathy and Winning More Sales
According to new research by Gallup, salespeople are the second least trusted of all professionals. We need to fix that. Thanks for the tips, Shari Levitin.
GDPR after 4 months in, does it matter? TL:DR yes.
A look at GDPR 4 months in. Thanks for your insight, Andrew