B2B Reads: Radical Candor, Elevator Pitches, and Jargon

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone
A look at the importance your voice has on your brand. Thanks for your insight, Ann Handley.
The Single Most Important Objection to a Meeting
Prospecting is difficult because of one single, universal factor: Time. Thanks for your thoughts, Anthony Iannarino.
How to run a better meeting (The conference series)
A little advice to make the most out of your meetings. Thanks, Seth Godin.
The power of ‘radical candor’ and 4 other unorthodox leadership tips from Smartsheet CEO Mark Mader
Providing feedback to your employees is a crucial part of and organizations long-term growth and success, but it’s not