B2B Reads: Psychological Triggers and the Myth of Growth Hacking

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Psychological Triggers To Convert Leads Into Customers
You don’t have to use manipulative, pushy tactics to get people to buy. You need to understand a few psychological triggers because their brains decide what to buy. Great article, Sheila Kloefkorn.
What Key Marketing Metrics Matter for Your Website?
A great look at the nitty-gritty of website metrics and why they matter. Thanks for your insight, Favian Castillo.
Is “Figuring Things Out” A Critical Sales Skill?
It’s important to be able to figure things out for yourself as a salesperson rather than already having all the answers. Thanks for the article, David Brock
Your Presentation