B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Work in Crazy Times
Some great advice for these crazy times. Great video, Jill Konrath.
The Eight Prospecting Paradoxes That Cause Selling Schizophrenia
Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. Thanks for the insight, Keith Rosen.
New Data Shows an Overlooked Finding Correlates to Sales Effectiveness
Compatibility may be the most important, overlooked criteria in hiring sales candidates. Thanks for your thoughts, Dave Kurlan.
What’s Driving Your Customer’s Need To Buy?
It’s important to understand no just what your customers are wanting to buy, but what is driving their need to buy. Great insight, David Brock.
5 Things Preventing You From