B2B Reads: Parallels, Intent Data, and Email Behavior

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Bigger Picture: How to Market to CMOs
A look at the difference between marketing to CMOs and practitioners. Thanks for your thoughts, Michael McNichols.
The Parallel Between Prospecting and Leading
Prospecting and leading have more in common than you might think. Great insight, Mark Hunter.
6 Ways to Supercharge Your ABM With Intent Data
ABM has become an essential part of B2B marketing, here are some great ways to use intent data to supercharge your ABM efforts. Thanks for the tips, Kate Athmer.
How to Determine the ROI of Account-Based Marketing
ABM shortens the sales cycle and improves your lead conversion ratio, but how can you prove it? Great article via Marketo.
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