B2B Reads: Omnichannel Commerce, Chat Apps, and Influencer Fraud

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
4 ways the most organized leaders stay on track
Some helpful tips for staying organized and ready for any situation. Thanks, Joel Garfinkle.
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Three areas that CMOs need to prioritize and three to let go of in order to get everything done. Thanks for the advice, Sophie Vu.
Customer-first omnichannel commerce is top of list for B2B
Many B2B buyers say that omnichannel investments lead to greater buyer satisfaction and loyalty. Thanks for the great read, Roy Edwards.
How marketing and sales alignment can better drive the buyer journey
Move beyond a siloed approach to marketing and