B2B Reads: Mic-Drop Worthy Metrics and Email Unsubscribers

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Things Clients Notice That You Don’t
Some client turn-offs to consider that you might not be aware you’re doing. Thanks for the advice, Colleen Francis.
13 Useful Demand Generation Ideas for B2B Marketers
Some helpful tips for integrating more demand generation strategies in your B2B business. Thanks, Trinity Burton.
How to Focus on Pipeline Quality Over Quantity
Sometimes you CAN have too much pipeline. It’s important to take quality into account. Thanks for your thoughts, Denise Dresser.
Marketing Metrics That Are Mic-Drop Worthy
A great look at some of the ambiguous marketing metrics to keep an eye on and some tips for success! Thanks,