B2B Reads: Messaging Apps, the Efficiency Paradox and Bad Writing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
7 Tips for Graduates Seeking a Career in Marketing and CX
Some great advice for recent grads going into marketing! Thanks, Katie Martell.
How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers
Everyone uses messaging apps these days. But how can that be used in today’s B2B strategies? Thanks for your thoughts, Klaudia Tirico.
How to Improve Sales Using One Simple Tool
Sales opportunities can be complex which makes it easy to miss things and make mistakes as a salesperson. A checklist could help you avoid those mistakes. Thanks for your insight, Mike Schultz.
Why trying to be too efficient will make us less efficient