B2B Reads: Logos, Social Proof, and the Science of Sharing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The truth about logos
A short but true statement about logos. Thanks, Seth Godin.
Relationships Rule, but Data Drives Sales, Too
Data-driven insights can help sales pros identify people with the propensity to buy. Thanks for your insight, Joanne Black.
Why Marketing Depends on Metrics
Metrics are still important, but only to the extent they can be connected to revenue and profit. Thanks for your thoughts, Bryson Runser.
How Marketing Operations Can Align with Sales (and Why)
It’s common for marketing and sales to have a lack of understanding and communication with each other, but it’s imperative that they do stay aligned. Thanks for the advice, Helen Veyna.
5 Ways to Use Social Proof