B2B Reads: Landing Pages, The Simpsons, and Gated Content

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Clever Conversion Tricks for Better Landing Pages
Your landing page is a critical part of your sales funnel! Thanks for the great tips, Nathan Isaacs.
The Ultimate Guide to Hiring a Rockstar Salesperson
The secret to growing a successful startup is hiring a rockstar sales team. Thanks for the advice, Stephen Roe.
How to Succeed Like ‘The Simpsons’
Don’t let executives interfere, be a boring place to work and lose the jerks: Secrets of the show’s success that any business can use. Great article, Mike Reiss.
5 Appointment-Setting Tips
Some appointment-setting tips to increase your odds of landing initial meetings. Thanks, Bob Croston.
Why Employee Happiness = Customer Happiness
Unsatisfied employees aren’t going to be