B2B Reads: Gated Content, Interruptions, and Silence

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Create a Market for Your Product When There Isn’t One
Sometimes you have to create a market for your product yourself. Here’s a look at how it can be done. Thanks for your insight, Nick Mehta.
Should Marketers Use Gated Content? The Pros And Cons Of Both
Should content be completely free, or are there valid reasons for gating some to capture leads? Great article, Bernie Borges.
When Is An Interruption Not An Interruption?
Sometimes an interruption might not really be an interruption at all. Thanks for your thoughts, David Brock.
5 Essential Things All Marketers Should Know about Sales
The relationship between sales and marketing is often a tricky one,