B2B Reads: Experience Economy, Attribution, and March Madess

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic
A look at how podcasts can serve as a grea lead gen tool. Thanks for your thoughts, Tom Schwab, via Nathan Isaacs.
Why Content + Data Is The Key To Enabling Buyers In The Experience Economy
With buyers in more control now than ever, the role of B2B marketers is shifting too. Thanks for your insight, Nick Edouard.
Could You Sell Without the Tools and Trappings
How would you sell without all of the modern tools we use today? Great article, Anthony Iannarino.
Engagement-Based Attribution: A Deep Dive into The Most Accurate Way to Assign Value to ABM
A look at why attribution