B2B Reads: Empathy Mapping, Stupid Suggestions, and Writer’s Block

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
6 Top Copywriting Techniques Every Writer Should Know
Some really helpful copywriting tips you need to know. Thanks, Jeanne.
How Do We Improve Forecast Accuracy?
A look at why we need forecast accuracy, which may be different from what most sales leaders think. Thanks for your thoughts, David Brock.
Conducting Market Research with Limited Resources
How to get that all important market research without costly, time-consuming resources. Thanks for the advice, Helen Veyna.
What most leadership advice gets wrong
Qualities of a good leader can’t all be confined to a list. Thanks for your insight, Sean Hanrahan.
Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight
A great interview about gated content. Thanks,