B2B Reads: Email Innovations, Holiday Marketing and Consumer Flavor

 In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Email Innovations That Most Interest Consumers
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers are saying they’re most interested in. Interesting read, Ayaz Nanji.
B2B Marketing Benefits from a Little Consumer Flavor
How a confluence of personalization, the right data sources and a smart ABM strategy can prove extremely effective when trying to reach B2B decision makers. Thanks for your insight, Kristen Alexander.
12 Tips for Creating Signup Forms That Convert
Every website can benefit from signup forms. Here’s how to make them worth while. Thanks for the tips, Neil Patel.
More than 400 Marketers Critique Marketing’s Holiday Approach
A look at what marketing turns