B2B Reads: Disasters, Multi-channel Attribution, and Vendor Challenges

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to turn disaster into discovery — a key to resiliency
An interesting take on disaster and how it can lead to better things. Great read, Eileen McDargh.
Two Truths. And a Lie. (Reflections From the ABM Innovation Tour)
A look at the reality of virtual events right now. Thanks for your thoughts, Angel Harley.
Do The Tough Work First
Don’t procrastinate on those important tasks! Your results will just suffer in the end. Thanks for the advice, Colleen Francis.
You Might Be Right – The Glass Is Half Empty – Now What
A look at some of the advantages of half-empty thinking. Thanks for your insight, Dan Rockwell.
Three Tips For Retaining Great