B2B Reads: Dead Trees, Minimalism, and Closed-Mindedness

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
 
Dead Trees, Sales Pipelines & Loss Aversion [Research]
Sometimes you have to let go of prospects that you’ve been hanging on to for way too long. Thanks for your insight, Jill Konrath.
3 Types of Questions that Transform Leads to Sales
A look at some questions that you might not be asking yet, but should be. Thanks for the tips, Deb Calvert.
“Closing” As A Real Sales Skill Is A Myth
Closing a deal isn’t the most important thing. It’s the process of getting the sale that matters most. Great article, Keenan.
5 Psychological Insights to Improve Your Content Marketing
Being aware of psychological principles is important in many aspects of marketing. Thanks