B2B Reads: Conversational Storytelling and Bad Sales Math

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Using Conversational Storytelling to Drive the Bottom Line
Despite the abundance of channels and tools for extending the reach of marketing messages, making meaningful connections with customers is only getting harder. Great article, Nadjya Ghausi.
How to Do Bad Sales Math
The bad math we do is believing the math that says 25 percent more than the goal in the pipeline is enough to achieve the goal for that period. Thanks for your insight, Anthony Iannarino.
The Definition of Advertising in Less Than 50 Words
Great look at advertising in 2018. It’s not so straightforward anymore. Thanks, Karla Cook.
5 Content Strategy Mistakes that Are