B2B Reads: Confused Customers and Olympians

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
The changing role of “sales” kickoffs & why marketing should drive
Some great tips on how to make your annual revenue kick-off event as successful as possible. Thanks Scott Vaughan.
The 10 Best B2B Demand Generation Secrets Revealed
The success of a demand generation marketer is no longer measured in just the quantity of news leads generated. Thanks for the tips, Triniti Burton.
The Modern Salesperson Isn’t Digital
Digital is a tool kit, it’s not what makes one a modern salesperson. Great article, Anthony Iannarino.
2 Simple Frameworks That Will Make You a Better Storyteller
The pressure of storytelling can keep a lot of