B2B Reads: Competitive Differentiators, Marketing Mediocrity, and the Science of Signaling

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
6 Ways That Emerging Technology Is Disrupting Business Strategy
A look at how things like AI, data analytics, and the Internet of Things have affected business strategy today. Thanks for your insight, Danielle Kost.
Using the Science of Signaling to Make a Lasting Impression
Marketing delivers signals both consciously and unconsciously. Here’s a look at how that works. Thanks, Daniel Gaugler.
7 Email Cadence Best Practices for Better Email Marketing Campaigns
Email campaigns can be massive assets, but they have to be structured the right way. Thanks for the best practices, Jay Fuchs.
Email Marketing Trends for 2020: Competitive Differentiators
An interesting look at some of the email marketing trends we’re likely to