B2B Reads: Compelling Content and Cold Call Opening Lines

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
Are You Willing to Walk Away From a Prospect?
It’s important not to be attached to the outcome of a sales call or negotiation. Thanks for your insight, Colleen Stanley.
3 Keys to Writing Compelling Content for People & Search Engines
Some great tips on how to write the best content for search optimization as well as your audience. Via SEMrush
Are Personas Just a Nicer Word for Stereotypes?
A great look into personas and the importance of not stereotyping. Thanks for your thoughts, Ann Gynn.
What Content Do Sales People Really Need?
It’s essential that sales teams understand the importance of bringing valuable