B2B Reads: Compelling Brand Stories, Junk Data, and the Attention Economy

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
6 Top Tips to Build Writing Focus with Pavlov and Pomodoros
Some excellent tips for being successful when it comes to your writing. Thanks, Derek Ralston.
5 Reasons Why Marketing Automation Software Implementations Fail
Marketing automation can be essential for businesses and marketers, but a powerful platform doesn’t mean anything without the right pieces in place to set you up for success. Great article, Helen Veyna.
Just Because We’re In Your ICP Doesn’t Mean I Have A Need To Buy!
The ICP is the starting point for all your prospecting, but its JUST the starting point. Thanks for your thoughts, David Brock.
Is There Really A Best Time To Send Marketing Email?
There’s