B2B Reads: Closing Myths and Foolproof Demand Gen

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
What coaching an eight-year-old girls’ basketball team taught me about marketing
A great example of how marketing can be learned from the most unlikely places. Thanks for the article, Joe King.
The 4 Things CMOs Can Do To Prolong Their Tenure
In order to prolong your tenure to work, it’s important to know what data is the most impactful to bring to the c-suite. Great article, Steve Olenski.
How to Segment Your Target Audience with Generational Marketing
Nowadays you have to reach multiple generations in marketing who all have different values, mindsets, and behaviors. Thanks for the advice, Neil Patel.
Boost Your Sales by Busting