B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Your Prospects Don’t Care About What You Sell
You shouldn’t be starting off your prospect calls explaining what you’re selling. Your prospects just don’t care. Thanks for your thoughts, Mark Hunter.
7 Ways to Build Lasting Customer Relationships
Many marketers focus more on creating great content machines than creating great customer relationships. This type of marketing just doesn’t cut it anymore. Thanks for the tips, Khyati Sehgal.
Research Tells You How to Pick Better Images for Social Media
What can your brand do to improve engagement on social media? You have to think visually. Thanks for the article, Manish Dudharejia.
The True Cost of Keeping “C” Players
Do you know who your C