B2B Reads: Buyer’s Journey, Conspiracy Theories, and Sales Scoops

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Understanding the Buyer’s Journey in a Post COVID World
In addition to looking at the disrupted marketing cycles and processes caused by COVID, it’s also important to think about how the buyer’s journey will be affected. Thanks for your insight, Cheri Keith.
How to Craft the Perfect Email for Every Stage of the Buyer’s Journey
Some helpful tips for crafting the right email at the right time. Great read, Mark Quadros.
18 Common Features of a Best-in-Class Lead Nurture Program
A checklist to see if your lead nurture program is stacking up to some of the best. Thanks, Howard J. Sewell.
9 Conspiracy Theories That Kill Your Sales Success
Some common sales conspiracy